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YouTube: More than just cat videos and teens

YouTube is a lovely place that can change lives, create jobs, and entertain you for hours.

YouTube started off as a basic video hosting platform way back in 2005 before morphing into the billion-dollar behemoth that it is now.

Fun fact: YouTube is now the second biggest search engine in the world behind Google.

YouTube’s reach is now so vast (more than one billion users) that some individuals create video content as a full-time job. However, how can you leverage the platform for your business? Well, here’s a few tips that might help.

Take time to understand YouTube

YouTube’s huge audience is its weakness as well as its strength. It’s now a really noisy space, however, this does mean you have the ability to research what other businesses in your sector are doing. Naturally, you need to be creative in your content, but you can learn from your competitor’s mistakes.

Editing is crucial – but it doesn’t have to be fancy

Your content needs to be easy to watch, but it doesn’t need to be packed full of lens flares and distortion. If you can edit out ‘Urms’ and ‘Ahhs’ you’re off to a good start. Don’t worry if you’ve got the occasional jump cut in there, they’re actually quite fashionable these days. You can get basic editing software for free on most platforms (e.g. Windows Movie Maker, iMovie).

Equipment doesn’t matter – content is king

Shout out to Casey Neistat who started with a very basic digital camera and iMovie. The New Yorker then made this video and was offered a job at the New York Times days later.

It’s clear to see that the production values on this aren’t high, however, the content was great and now he’s rocking it with more than three million subscribers!

Cross promote – use all your platforms

Gaining YouTube views by simply uploading a video to your channel and leaving it there is nigh on impossible, you’ll need to upload it to as many social media platforms as you have. Fortunately, Twitter, Facebook, and LinkedIn have all integrated YouTube into their news feeds to help with this.

Be consistent – just keep uploading

Consistency is the key to views. The chances are if you go in on video, you’ll quickly realise how much work can go into video production and want to stop. Video, though, is currently how audiences now prefer to digest content, so if you want to reach potential customers, you’re going to have to power through. Just keep uploading.

YouTube is just one of several video platforms – see Chris’ blog from last week, Fantastic Video Platforms & How to Use Them, to see three other video platforms. However, it is still a dominant force at the moment. If you’d like to chat to us further about any part of social media or content marketing then connect with us via the links at the top of the page.