It’s that time of year again. The Christmas season brings a flurry of festive TV and those all important Christmas adverts which businesses spend all year preparing for. Each of the adverts have their own festive message but one in particularly has stood out this year.
The Tesco advert shows different families getting together and it focuses on the all-important Christmas turkey – and how everyone prepares their bird in their own way. One of the families displayed was Muslim, in the scene they’re greeting each other with gifts as they arrive at someone’s house. Immediately the advert backfired and Tesco received a shocking level of racial abuse on social media.
Some of the comments made by angry customers included them threatening to boycott the store due to Tesco’s ‘disrespectful ads against the Christian faith’ and others felt the advert was a ‘disgrace’.. Another wrote “How dare you feature a Muslim family in your CHRISTMAS advert!!! They do not celebrate CHRISTIAN festival! #willnotshopintesco”.. What year are we in?
Tesco immediately hit back at the negative comments over social media by explaining their Christmas campaign is based on “celebrating the different ways millions of UK shoppers enjoy Christmas, and how great food sits at the heart of it all”. The advert does include Muslims, Sikhs and a gay couple all preparing their Christmas Turkey, in their own way.
The campaign is intended to show that there’s a percentage of the UK that does include those of different races, faiths, believes, religion and sexuality. When it comes to Christmas everyone is welcome. Each individual family can come together to celebrate the festive spirit, and they’re able to do this however they want. Whilst Tesco was defending their campaign, they’ve said that everyone is welcome at Tesco this Christmas and they’re proud to celebrate the many ways their customers come together over the festive season.
As part of Tesco’s campaign this year, they’re work with charity partners: FareShare and The Trussell Trust to donate £1 for every fresh turkey purchased to help feed people in need this Christmas – it’s another little help for the local communities at an important time of year.
Bottom line, it’s Christmas and the racism is unnecessary. Have a good Christmas everyone!