Put simply, content marketing is the art of communicating with your potential customers without selling. It’s the opposite of traditional outbound marketing. Rather than throwing out sales messages, you are providing relevant and valuable information to your target audience. Ultimately, businesses invest in a long-term content marketing strategy with the belief that, by offering valuable information on a consistent basis, their target audience will reward them with their business and loyalty.
What are you doing differently?
Content marketing should educate, entertain, or inform – ideally all three. In an increasingly noisy and competitive marketing environment and particularly social media, businesses need to do something different to stand out from the crowd. We’re bombarded by thousands of messages every single day, many of those being traditional sales messages. Effective content marketing should make people pause to read, watch, and think differently.
Changing your mindset
An important point to understand with content marketing is that it’s not simply a campaign you can undertake. It’s important that your whole mindset in business is switched to content marketing. You’ve got to really believe in it so that it’s woven into everything you do. Make sure you’re always offering value, via all of the platforms you’re active on – from email to social media, to events.
Why do you need content marketing?
Once you establish your content marketing strategy, your relationship with your potential customers’ changes. Imagine if your customers actually looked forward to receiving your marketing… in fact, they actually went looking for it!
This is completely achievable; you just need to get started. Not sure how? Check out #SocialSamDay