Going viral is one of the best ways to garner quick publicity and reach a wide audience at once. This Christmas is all about brands trying to (and some successfully) go viral. John Lewis’ ‘Bohemian Rhapsody’ school play advert, released in September as a Christmas precursor and partnership announcement video, and Iceland’s recycled Greenpeace advert that went viral online after being banned from TV for its political nature through its affiliation with the environmental organisation, can both contest to the power that going viral has.
Coca-Cola VS Aldi
When Aldi released their first instalment of this Christmas’ ‘Kevin the Carrot’ adverts, where the animated protagonist is seen in a large Aldi truck, viewers quickly pointed out the similarities between Aldi’s advert and the iconic ‘Holidays are Coming’ advert that Coca-Cola has used for years. While some accused Aldi of “ripping off” the 23 year old advert, Coca-Cola, however, tweeted Aldi with a friendly message using their #SaveKevin hashtag, showing they didn’t seem to mind the similarities between the two ads.
— Coca-Cola GB (@CocaCola_GB) November 2, 2018
Is it truly Christmas without Greggs making headlines? In 2017, the company was criticised for using a depiction of the nativity scene wherein baby Jesus was substituted for a sausage roll for their festive marketing. This year, the company have opted for a less questionable way to go viral for Christmas. Their Northumberland Street branch, which sits directly across from Fenwick’s reversed their illuminated outdoor sign as Fenwick’s unveiled their famous Christmas window display, meaning the Greggs logo was reflected in the display’s window. The Newcastle shop’s cheeky Christmas marketing stunt paid off, as the story went viral quickly.
Either Poundland didn’t learn from the controversy and backlash generated from their cheeky ‘Elf on the Shelf’ campaign last year, or they’ve decided that all publicity is good publicity, as everyone’s favourite delinquent elf is back again for 2018’s festive season.
— Poundland (@Poundland) December 2, 2018
This multi-national tech company is trying to encourage children to code with their ‘Santa’s Village’ game. The game allows users to design their own elf avatar using basic coding skills, play games and on the 24th of December, users – presumably children too excited for Santa’s visit to sleep – can watch the ‘Santa Tracker’ and follow his journey around the world delivering presents.
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