Taking a stand against homelessness by sleeping ‘rough’ for one night, Friday the 12th of October saw +24’s Dave, Jo and Sam join lots of other local business leaders for the Turf Sleepout.
The first event of its kind in Burnley, the sleepout was in aid of local charities Burnley FC in the Community, Emmaus Burnley and SafeNet Jane’s Place.
“Despite the rain pouring all night there was a great spirit from everyone doing the turf sleepout. We had some customer stories from each of the charities in the early evening which spurred us all on throughout the night. I don’t think anyone got much sleep but it was worth it to find out the total raised was nearly £25k in the morning!”
– Dave Walker, +24 Marketing MD
WHO DOES THE SLEEPOUT HELP?
Jane’s Place, a SafeNet recovery refuge and the first of its kind in the North of England, provides “safe and secure temporary accommodation for women and children at risk of domestic abuse.”
Emmaus Burnley is a former Best of Burnley Charity of the Month that offers training and volunteering opportunities as well as support and accommodation for up to 30 companions locally.
Burnley FC in the Community, who are long-time friends of +24 Marketing, deliver over 35 community projects in the Burnley area and beyond, as Burnley Football Club’s official charity.
— Sam Keenan (@SocialSam) October 12, 2018
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SLEEPING UNDER THE STARS
The event began with 3 impactful presentations from the three charities benefitting from the Sleepout.
With the hard-hitting stories in mind, the fundraisers set up their sleeping bags for the night before heading back inside for pie and peas, plus plenty of tea and coffee to warm up ready for the night of rough sleeping ahead.
At 10 o’clock, the group of local businesses headed back outside to try to get some sleep. The rain continued to fall throughout the night but thankfully Ian Cardy from M2M Interiors had provided everyone with polyethene bags to keep most of the rain off.
The 50+ business representatives woke up on Saturday morning to the news that they had raised over £25k, an amount which has since increased to £28k!
“While it’s certainly not how I want to spend every Friday night, the experience was invaluable in helping me understand the plight faced by the homeless community. I’m glad I could play a small part in supporting these brilliant charities and hopefully we can make a positive difference to many lives in the local area.”
– Sam Keenan, +24’s Marketing Manager
THE GRAND TOTAL
The 50 business leaders who participated in the Sleepout, their sponsors and other generous donors managed to raise more than £28,000 for the three benefiting charities!
— Burnley FC Community (@BurnleyFC_Com) October 16, 2018