For those who might have missed it, Christmas is here! And, with its arrival, comes the onslaught of Christmas adverts designed to try and make you cry or laugh or both (probably both).
#ReadyForTakeOff by Argos
The advert by the agency CHI & Partners, “tells the story of a futuristic Christmas elf who discovers that one of Santa’s presents – a Teksta voice-recognition robotic puppy – has fallen off the conveyor belt, and then embarks on a mad dash to get the toy onto the rocket-powered sleigh before it takes off.”
Best Christmas Ever by Asda
In Asda’s advert, one elf rushes to make sure a Christmas gift makes it onto Santa’s futuristic slay.
The Sound of Music by Sky Cinema
This advert focuses on how movies can bring people together and follows a mum and daughter through the daughter’s life from childhood to adulthood, each stage punctuated by the fact that they still watch their favourite film, ‘The Sound of Music’ together, regardless of how old either of them grow to be.
#ShowThemYouKnowThem by Boots
Boots has focused their 2017 ad on getting the right gifts for your loved ones and showing them that you know and care about them, and Boots says that, “it’s all about old memories and the new ones you’re yet to make”. The advert is also set to the song ‘Only You’ by Yazoo.
Paddington & The Christmas Visitor #LoveTheBear by M&S
In M&S’ Christmas ad, Paddington the Bear teaches a would-be thief that Christmas is about giving, not taking. M&S have continued the Paddington-themed campaign and have for sale a selection of Paddington items (the “bear essentials”, if you will), including a book of the ‘Paddington & The Christmas Visitor’ book, the sales of which will benefit the NSPCC’s Childline.
Mince Pie Maverick by Lidl
It’s officially acceptable to eat approximately 36 mince pies a day, now that the yuletide season is upon us, and that’s the focus of Lidl’s ‘Mince Pie Maverick’ advert.
Turkey, Every Which Way #EveryonesWelcome by Tesco
Despite facing backlash for featuring a muslim family, Tesco’s advert makes it onto our list of the best Christmas ads of 2017, for exactly that reason. Tesco’s advert shows that no matter who you are, Christmas is pretty much stressful for everyone.
Bring Merry Back by House of Fraser
In their own words, House of Fraser’s advert this year is about bringing back the joy of Christmas we experienced as children. “There are a series of events at Christmas that you remember vividly as a child. The gigantic tubs of Quality Streets that were stored just out-of-reach on the tops of fridges and cupboards, the writing of endless wish lists and excitedly counting the number of sleeps till Santa would visit.
Well, this year, we’re recapturing that Christmas magic in our new advert with a much-needed trip down memory lane. Complete with paper chains, stick-on Santa beards and some quality family time, watch as two sisters fall back into their younger selves, reminded of the joy that Christmas can bring.”