Tier 1 – Marketing Support

Launching a specialist website for an equally specialised IT company to shout about the brand and drive more enquiries.

Who are Tier 1?

Tier 1 Asset Management manage the secure and ethical disposal of end-of-lifecycle IT hardware and peripheral equipment with more than 20 years’ experience in the industry. Offering a high-level solution to the problem of aging technology in business, their solutions cover collection, guaranteed data security, re-marketing and environmentally-minded disposal.

How we worked together

Tier 1 needed to translate their exceptional offline reputation into digital marketing that delivered.

Digital Marketing – Developing a successful online presence was a huge priority for Tier 1. The +24 Marketing social media and digital marketing experts teamed up to create a strategy that could be implemented effectively first by +24 Marketing and then by the Tier 1 team, raising brand awareness, driving traffic to their website and generating new enquiries.

Content – To raise Tier 1’s profile online as the industry leaders they are, the +24 Marketing content team got to work creating effective, useful and valuable white papers, videos and ebooks to cement their credentials.

Website – The +24 Marketing team gathered their experience to develop a new website for Tier 1, creating a responsive user experience for customers and browsers.

Offline Materials – As well as a glossy online presence, Tier 1 needed to keep their offline marketing looking expertly trimmed. The +24 Marketing design team collaborated with the content team to create all new literature, printed materials and brand new signage and customer-facing promotional materials for a punchy new exhibition stand.

The results

• Tier 1’s website traffic driven by social media increased by 72% year-on-year
• Since launch, Tier 1’s ecommerce conversion rate has increased by 45%
• Thanks to their new digital marketing strategy, Tier 1 are reaching 40,000 potential customers on average each month.

“We’ve seen huge positive changes in the way we view our marketing since working with +24 Marketing. Seeing the results of our new social media strategy and hearing feedback from existing and new customers really shows that everything we’ve worked on together has made a difference in our sales and in how our organisation is viewed by potential clients.”

– Anthony Stansfield, Tier 1 Asset Management

Date: April 20, 2018