Stortec Engineering – Marketing Support
Creating a brand identity and complete package of marketing materials for a startup with more than 150 years experience in their industry.
Who are Stortec?
Stortec is one of only a few companies in the world specialising in total biogas and water storage solutions. The startup company is already 15 people strong and is led by a team of accomplished, passionate directors with a combined industry experience of over 150 years.
How we worked together
As a new business with an impressive order book and wealth of experience within their sector, Stortec needed help establishing their brand identity, developing their website, then spreading the word with ongoing PR and communications. +24 Marketing also supports Stortec with regular photography, print and design and production of content.
The +24 team worked closely with Stortec as they knew what they wanted, but needed the support to execute it. +24 worked hard to craft a range of content and literature to make sure it conveyed the company’s expertise and specific services accurately.
Brand Identity – The brand identity of the company needed to show the expertise, experience and wealth of knowledge that drives Stortec, despite them being a relatively new company.
Website Design & Development – Stortec’s website would be visited by other industry professionals in need of specific equipment or maintenance services, so +24 made the website easy to navigate, informative, but to the point. It was important to cover all of the specific services and products, whilst highlighting the huge range of prior experience in the biogas and liquid storage sector.
PR & Communications – Although Stortec is a startup company, there was a huge opportunity to capitalise on their team’s vast amount of prior experience in the industry. +24’s digital communications team wanted to utilise this to establish Storetec as a thought-leader. This was achieved by writing regular articles for leading industry magazine and publications and then distributing these via Stortec’s social media platforms.
Photography – A range of photography was required for Stortec’s new website as well as for ongoing content in printed media and social media.
Print Design & Production – As Stortec attend a wide range of events – including industry conferences, exhibitions and more – they required the full expanse of printed media in various forms. This included leaflets, brochures, presentation folders, business cards and a number of exhibition stands.
Date: June 15, 2018