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Our Work

Ansell Lighting – Software Development
Ansell Lighting – Software Development
Ansell Lighting – Software Development
Ansell Lighting – Software Development

Ansell Lighting – Software Development

Bringing a leading UK manufacturer’s software up to speed to create a seamless user experience, to drive sales and improve conversion.

Who are Ansell Lighting?

An international company employing more than 100 people in the UK and Ireland, Ansell Lighting are a big company with a huge reputation as the manufacturers of the highest quality luminaires for commercial, domestic, industrial and architectural clients.

How we worked together

Ansell Lighting needed the full package and we delivered a suite of options that fit the bill, including bespoke software development to enable a seamless and elegant user experience.

Bespoke Software – The experts behind +24 Marketing’s software development worked to spec to create a bespoke B2B trading system for Ansell Lighting’s customers and sales team. The result was a responsive e-commerce solution allowing customers to browse and order effortlessly, with the power to upscale when needed.

Support – As with all +24 Marketing projects, technical and software support was given from start to completion, with flexible options to help Ansell Lighting get the most out of their new services.

The Results

  • Ansell Lighting’s bespoke B2B trading system transacted more than £1 million of orders within the first 6 weeks since launch
  • Online orders rose, accounting for 15% of total orders in the first month, which will save around 260 working days per year
  • Detailed, transparent reporting using user-friendly dashboards enabled Ansell Lighting to monitor trends and file reports on their e-commerce and digital marketing progress
  • A significant reduction in order processing time was recorded

“+24 Marketing have developed all of our online software requirements from scratch. Due to the success of our bespoke B2B trading system we’re working with +24 Marketing to further develop several custom apps to enhance customer experience and increase sales. Their attention to detail and customer service is second to none. We couldn’t recommend them enough.”

– Rachel Hughes, Marketing Manager, Ansell Lighting

Date: February 6, 2018