Ansell Lighting – Marketing Support
Energising a leading UK manufacturer’s digital marketing to drive sales and develop strong customer engagement.
Who are Ansell Lighting?
With more than 25 years in industry, you may not have heard their name, but you have definitely been illuminated by an Ansell Lighting product at one time or another. Employing more than 100 people in the UK and Ireland, Ansell Lighting are a big company with a huge reputation as the manufacturers of the highest quality luminaires for commercial, domestic, industrial and architectural clients.
How we worked together
Ansell Lighting needed the full package and we delivered a bespoke suite of options that fit the bill.
Website – The +24 Marketing design team crafted a fresh look and feel for a new website, working closely with +24 Marketing’s experienced web development team to provide a seamless UX (that’s User Experience – the most important thing to your customers.)
Digital Marketing – Building Ansell Lighting’s online presence was a huge priority. The +24 Marketing social media and content marketing experts teamed up to make sure website traffic was driven through strong, valuable content and great relationships with existing and potential customers.
Product Videos – Ansell Lighting wanted to show off their vast and versatile product range in more innovative ways. After consultation a range of how-to videos were filmed, produced and edited for use on the new Ansell Lighting website and social media platforms, establishing Ansell Lighting as an industry leader.
Support – As with all +24 Marketing projects, technical and creative support was given from start to completion, with flexible options to help Ansell Lighting get the most out of their new services.
- The +24-led digital marketing campaign was nominated for Marketing Campaign of the Year in the Electrical Wholesaler Awards
- Detailed, transparent reporting using user-friendly dashboards enabled Ansell Lighting to monitor trends and file reports on their e-commerce and digital marketing progress
- Social media reach jumped to 90,000 people (on average) per month
- More than 1,750 social media engagements and 600 website clicks each month
+24 Marketing have developed all of our online software requirements from scratch. We’re now working with +24 Marketing to further develop several custom apps to enhance customer experience and increase sales. Their attention to detail and customer service is second to none. We couldn’t recommend them enough.
– Rachel Hughes, Marketing Manager, Ansell Lighting
Date: May 6, 2018