Did you know an average Facebook user clicks on 12 ads per month. That’s not just 12 ads seen, that’s 12 ads that have managed to pique the interest of the audience and they’ve clicked through to see what’s in store. Now, 12 ads per month isn’t a big number, if you think about the scale of 1 user. But remember: Facebook has a monthly active audience of 2.7 BILLION people which means in a month 32400000000 ads are being clicked worldwide.
What’s so great about facebook ads?
Well, the best feature hands down is the audience. Thanks to Facebook’s data, when you want to curate an advert and deliver it directly to the people who you think would be interested, you can do so. If you’re a local business and you’re looking for local customers, then Facebook gives you the option to target people within a key radius of your area or even people who have recently been to your area. Target data options are truly endless and it is also possible to create similar-looking audiences to competitors at the click of a button.
The amount of data that Facebook collects can be a little scary. But when it comes to utlising it, you are able to narrow down the targeted ads to the perfect people. It really does help to get your products and services in front of the people who need, and want them.
Let’s give you a rundown on what you can expect when you’re hopping into the Facebook market.
Types of Facebook ads
These simple ads are a great way to get started with Facebook paid advertising. You can create one with just a few clicks by boosting an existing post with an image from your Facebook page. Or you can be a bit more savvy with them and create posts to drive in new customers. While sponsored posts help show your audience what your standard content looks like, image ads really help your business shine and are the most common type you’ll see.
- Simple to set up and use
- Effective and can be placed pretty much anywhere across the platform
- Minimal input maximum output
Video ads can run in the news feed and stories, or they can appear as in-stream ads in longer Facebook videos.
Video ads have seen a boom in the last few years, with the rise of video marketing and the algorithm loves video content. If you can create a piece of content that’s engaging and professional, your ad is going to skyrocket!
- Super popular and the algorithm loves them
- Really interactive and great for audiences
- Huge potential reach
This mobile-only Facebook ad format incorporates an interactive component by adding a two-option poll to an image or video. You can add a separate link for each poll choice.
- Interactive ads mean people engage with the content
- The options give your audience even more chance to tailor the ad to them
- Great for collecting feedback or carry out a survey
A carousel advert uses up to 10 images or videos to showcase your product or service. You can use this format to highlight different benefits of one product, several different products or even use all the photos together to create one large panorama image. Carousel ads are perfect if you’re dropping a new range. We see brands like Asos, New Look, and Wish.com using them regularly to showcase their new stock in one handy slide. These are really successful when done right.
- Visually stunning ads when designed correctly
- Huge reach and potential
- Lots of freedom for fun and creativity
Slideshow ads offer an easy way to create short videos from a collection of still photos, text, or existing video clips. Slideshow ads have eye-catching motion, just like videos, but use less data to load. Not everyone has access to expensive video equipment and editing software. That’s why slideshow ads are great. They’re really useful for portfolio pieces if you’ve got a few recent images of a project you’ve been working on. A nice slideshow of those images can help your project shine!
- Simple and easy to both use and set up
- Minimal content required to create the ad
- Great way to showcase work
Leads ads are only available for mobile devices. Specifically designed to make it easy for people to give you their contact information without a lot of typing – newsletter subscriptions, signing up to a trial, asking for more information from you. Leads ads are perfect for B2B businesses where a lot of sales and conversions are done using a sales team. They can help collect details for your team to follow up and nail the sale!
- Great way to generate leads
- Build a list of potential new contacts to nurture
- Convenient for your audience, no 3rd party landing pages
Dynamic ads allow you to promote targeted products to the customers most likely to be interested in them. They can act as a reminder – e.g. someone has visited a product page or placed a product in their shopping cart on your website, but then abandoned the purchase – use dynamic ads to advertise that specific product in their Facebook feed.
- Keep potential customers who are interested
- Great for new product launches
- Perfect for consumable based items – remind your audience it’s time to refill
Messenger ads give you access to the 1.3 billion people who use messenger every month. When creating your ad, simply choose Messenger as the desired placement. These are simple and more subtle ads but, due to their placement, do a really good job in catching your audience’s attention.
- Simple and effective
- Easy to set up
- Effectively reach people faster
Stories ads are a mobile-only full-screen vertical video format that allows you to maximize screen time without expecting viewers to turn their screen.
- Very interactive and popular across all platforms
- Very dominant placement
- Great for visual based products
A sponsored post is boosting your already existing post so that it can reach a wider audience outside of your existing page followers. This is a great way to boost both new followers and engagement. When it comes to boosting posts, you should really look at boosting key business messages and content. Things like award wins or new products can really shine from a boosted post.
- Gives insight into the type of content you post
- Great for engagement and new followers
- The easiest way to do a Facebook ad
Hopefully, you will now have a clear idea of what is possible to do within Facebook. You can also check out our previous blog on top tips to boost your sales using social media.
However, if there’s still something you’re struggling with, and need some extra help, tips or advice, our team of marketing experts at +24 Marketing are standing by to help. Get in touch via Facebook, Twitter or Instagram and follow us for more insights to help your business reach its full potential.