Snapchat has come a long way since its launch back in 2011. Although many people still think of it as “just” an app that allows you to share photos and videos, both of which will disappear a few seconds after a person views them, it now has a lot more to offer.
Today, the app has more than 200 million monthly active users and 100 million daily active users. The majority of those (71%) are under 25 years old but it’s rapidly growing in popularity with other age groups. We’ve recently seen a huge upturn in popularity in our own business network, with lots more starting to use it. However, there are still many people wondering where to start.
How can Snapchat be used in business?
At +24, we’re all about building relationships and Snapchat is becoming a valuable platform that allows you to do just that. To help you get started, I thought I’d put together a few examples of how you can use it in your business.
Share behind-the-scenes footage
One of the reasons people give Snapchat so much attention is down to the exclusive and personal content. Unlike other social networks when the content is often quite “polished”, the content on Snapchat tends to be more unedited and honest. Make the most of that to give people an insight into your business and the personality behind it.
As well as sharing the limited time photos and videos with your followers, you can add them to your “story.” This is a 24-hour collection of your photos and videos, which you can broadcast to the world or just your followers.
Share knowledge and advice
We’re big advocates of content marketing but great content is worthless if your audience never sees it. With such a dedicated audience, Snapchat could be a fantastic distribution network for your content. Use it to share your top tips or answer a question your customers often ask. Remember the rule to make sure that your content always educates, entertains, or informs.
Promote last minute offers
Use Snapchat to promote last-minute offers. It’s a quick and simple platform to send messages directly to your customers to encourage them to act fast. This one probably has more potential for B2C (business to consumer) businesses, whereas the first two tips would work equally as well for B2B (business to business) too.
There’s still plenty of room for innovation on Snapchat but the sooner you get on board the more time you’ll have to find your feet before it’s fully established as a social network for business.
Rather than going on to explain how social media and user behaviour is changing, I’ll leave you with this video by YouTube personality, Casey Neistat, which gives you a nice summary.