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Instagram to adopt Facebook’s relevance algorithm

Instagram revealed some big news this week, news that is likely to disappoint and delight in equal measures. It’s testing a more personalised feed for its users, based on the algorithm used by Instagram’s parent company, Facebook. The new feed uses the algorithm to organise images and videos based on what users are likely to be most interested in. Currently, posts are sorted chronologically, from newest to oldest, so if you’re following hundreds of accounts, you’re likely to miss some posts that you might be interested in.

Instagram recently revealed that people miss, on average, a staggering 70% of their feeds.

“As Instagram has grown, it’s become harder to keep up with all the photos and videos people share. This means you often don’t see the posts you might care about the most.”

The company hopes to solve this problem with the restructuring of the feed to show you the moments they believe you will care about the most. The order of the posts is based on what Instagram expects your level of interest will be, your relationship with the person, and the timeliness of the post. All the posts will still be there, they just won’t be displayed in chronological order as they are now.

As with any social network, Instagram wants to hold your attention for as long as possible so it needs to keep you interested. From a commercial point of view, this is obviously so it can show you as many adverts as possible. Naturally, by showing you what it thinks you care most about, Instagram hopes it will keep you interested for longer.

We don’t know exactly when these changes will take effect but you’ll probably start seeing your feed change over the next few months. What do you think about the possible changes? Are you for or against them?

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