If you are a marketing manager who is in charge of your organisation’s online presence, you are probably responsible for its social media accounts. Social media can be as easy, or as hard, as you make it.
There is no way to automate every element of your social media output – the best accounts still require a certain amount of research and creative thinking in order to build a follower base. But by utilising some handy tools, and weaving in your own marketing magic, you can be a social media success. In this blog, we take a look at how to up your social media efficiency and make the most of your time. Here is how to streamline your social media workflow.
Set out your strategy
As with your overall marketing strategy, your social media strategy should start by looking at the bigger picture. Ensure that every social media campaign, and individual activity, is helping you to meet your wider marketing objectives and your organisation’s overarching business objectives. Once you have a set of key objectives for your social media activity, creating and segmenting your activities will become a whole lot easier, and you can enjoy the peace of mind that comes with a strategy signed off by the powers that be.
Know your audience
Knowing exactly which social media users you are targeting can go a long way when you are creating a strategy and plan. Are you seeking primarily to target your existing customers and followers, giving them engaging content which can encourage brand loyalty? Or perhaps part of the reason you are creating social media posts is to tap into an entirely new market? Knowing your target audience inside out – and creating buyer personas when necessary – can save you time when conducting social media activities.
Create a content calendar
If there is one thing you should not be doing, it is turning up to work wondering “what will we post on social media today?” The savvy marketing manager optimises their social media workflow by planning content comfortably in advance. Creating a content calendar – of the posts, blogs, product details, audio or video which you plan to channel through your social media accounts – is one of the first steps to getting your workflow organised. You can record not only what the content is, but when and how it will be shared on social media, and how frequently. That way, you can get your content done in a batch. Job done!
Make use of social media management tools
Following on from the tip above, it is also a big time-saver to schedule your posts in advance. Social media management tools such as Sprout Social allow you to get posts for platforms such as Twitter, LinkedIn and Facebook ready ahead of time. Needless to say, as a Marketing Manager, these tools can be priceless, allowing you to create and schedule your social media posts, before turning your attention to other matters. And remember, just because you pre-schedule a bulk number of posts for each month, that doesn’t mean spontaneous or last-minute posts are out of the question. These can still be put out when appropriate.
Use the right channels
Ever feel like you might be knocking on the wrong door when running your social media campaigns? In order to optimise the time you spend on social media, you should ensure that you are using exactly the right platforms. If you are a B2B focused company, is it really worth your while spending time and effort to grow your number of Facebook fans? By the same token, while it might be useful for a consumer-focused company to have a presence on LinkedIn, putting resources into creating regular posts might be misusing your time.
Avoid social media overload!
If the process of managing your social media channels seems to be eating away at the time you need for other activities, it is your responsibility as a Marketing Manager to cry for help! Not literally cry, of course, but if you don’t have the resources in-house, it can be a good idea to outsource part, if not all, of your social media tasks to an external provider. The best social media service providers are good listeners; they will spend time getting to know your brand and business objectives, before putting together a strategy which suits.
Are you having trouble finding the time to manage your social media channels? Or perhaps you would like some advice on organising your social media time more effectively? Call us today on 01282 792568 to find out how we can support you. If you want to read more about how to make the most of your time on social media, download our ebook today.