Social media isn’t just for big businesses. In this post, we’re going to showcase some of the small businesses that have made their names on social media. You’ll see how they’re using it to their advantage and what you can learn from them to maximise social media for your business.
Here are some tips and tricks to optimise your social media channels for your business.
Know your audience
First things first, you need to identify your audience. Your product or service will help shape who your audience is and who you are targeting.
Example: This is Finch Bakery, a family-owned bakery based in Great Harwood, Lancashire. They’ve established themselves as a titan of the baking industry on social media, so much so they’ve got queues around the corner!
Take a look at their Instagram profile and you’re greeted with:
“💓Hi huns✨ NO REPLY TO DMs SORRY-please RING us!💔 FULLY BOOKED until JAN ‘20 💅🏽🎂makin🍰cool in da NW🔥🇬🇧👽BB67QQ🙌🏼Twins👧🏼👧🏼+19👩🏼🍳TUE-SAT 11am-sell out😊”
This establishes the audience straight away. We’re a fun friendly brand. We use lots of emojis. We’re just like you.
But also look at the wording and the phrasing, they’re setting themselves a solid tone of voice. “Hi huns” they know the people who are coming to check out their page. They know it isn’t middle-aged blokes looking for a snack after the rugby.
They feel authentic and fun, like a kooky auntie rather than a corporate brand. Through social media, they have absolutely skyrocketed.
Build a Relationship
Building relationships for your brand is so important. You can’t just hard sell. You need to build up a back and forth with people. It’s more like virtual networking where you chat, pass comments, and interact with their content. Create a personified digital presence and take it easy. Connect the online and offline too. Tag people in your posts when you visit their business or use social media to invite them into your office for a brew. Join networking events and use social media to follow up with the people you meet. It’s about constantly building up that relationship and developing your digital network.
Then, once you’ve got to know people, you’re in a much better position to sell. They know, like and trust you so when they need your product or service, you’re the person they turn to.
Expand your Audience
Expanding your audience can be a little tricky. There’s no one size fits all formula for authentic organic growth. Competitions and giveaways are a sure-fire way to boost numbers but they’re not particularly targeted.
If you want to boost your numbers, consider investing in some targeted marketing. This can sounds scary but it’s simpler than you think and very powerful. Through targeted marketing, you can set parameters so only allow those people who you choose see your sponsored content. You can be really precise with your settings and targeting so you aren’t just scooping up anyone and everyone, you’re getting people who are interested in your business or service.
Content! Content! Content!
There’s nothing worse than poor quality content. I’d go as far to say that you may as well not bother, you’re just adding to the noise.
If it isn’t engaging and doesn’t add value, forget it. In a world full of content, you need to stand out or you’re going to fall through the cracks.
Check out what competitors are creating. How are they posting content? Look at people who are leading the industry and local competition. Find where the gaps are then begin building your content on the back of that. A bit of fun and authenticity really goes a long way.
Check out our previous post on creating content for more tips and tricks.
Maximise social media for your business
If you have any questions or to find out how +24 can help you maximise social media and content for your business, get in touch today.