How often do we say this – market yourself where the attention is. Right now, that’s Pokemon Go.
Pokemon, Pokemon, Pokemon – I imagine most people reading this blog are bored of hearing about Pokemon Go. Well, here’s why you should start paying attention. For B2C businesses, it is REALLY easy to make money from the augmented reality app for very little cost.
But It’s Just For Kids
Let’s not confuse things, kids are loving this game but 40% of the adults who have download this game are over 25 years old. This game has perfectly matched new technology with nostalgia resulting in a hugely varied audience.
Pokemon Go is an augmented reality game where players wander around the real world looking for Pokemon which will pop up on their mobile screen.
This leads us to the landmarks within the game – PokeStops and Gyms. For now, we’re going to focus on PokeStops.
PokeStops are real life locations where players can replenish their stocks in the game and you can apply for your business to become a Pokestop by filling out this form.
This will naturally bring people to your business, without having to spend a penny.
But what if you want to double down on all this attention?
Well, you can purchase something called a ‘Lure Module’ within the game. These Lure Modules can be added to a PokeStop and will attract Pokemon to that specific point. However, they also show up on every player’s screen, which will draw them to that point too. Lure Modules last 30 minutes ago and you can buy 8 for around £6.
So, if you want to drive extra footfall to your business for 4 hours on a Saturday, it’ll cost you £6 – not exactly back breaking investment!
If you’re not convinced – here’s what Pokemon Go has done to Central Park in New York.
How to Convert Footfall into Sales
So you’ve drawn the crowds into your business via a PokeStop and a Lure Module – but you now need to convert these.
Well, now we’re back to good old fashioned marketing. When we’ve spoken about Facebook Advertising in the past, we’ve always recommended using special offers to attract customers into making quick purchases, and this is exactly the same.
A couple of examples we’ve discussed are:
Offering X% off to every Pokemon Go player with a Pikachu (for the uninitiated, that’s a popular character from the TV series).
Offering the use of charging points to gamers whilst they’re in your business (The app KILLS battery life).
However, it’s entirely up to you – whatever you think suits your business best.
Don’t Stop There
Allowing the gamers to organically flow to you is great, but you’d be missing a trick. Advertise your new found PokeIntegration in every way you can. Social media is a great way to get the word out about when and where you will be laying down Lure Modules, the offers you’ve got for players etc.
Whether or not Pokemon Go is a flash in the pan or the start of a long-lasting shift in mobile use is yet to be seen. However, in the short term, it offers a brilliant opportunity for businesses to make quick wins with very little investment.
At the very least, it’s worth your time to understand how to harness some of that attention.