Recently, we’ve put a real emphasis on our Instagram content.
With over 600 million active users, it is undeniable that your target market is on the platform.
However, as with all social media platforms, the most important part is engagement with your audience.
Creating content that promotes engagement is a difficult task.
So here are five tips that will get people engaging with you and talking about your content.
Let’s start simple.
People like to see personality, not a picture-perfect, unrelatable version of yourself.
Putting on a front online, on any platform, is blazingly obvious. Many business people feel that they have to appear super-professional, super-successful, or super-fake. And everyone can tell.
Show your true personality and people will feel more comfortable engaging with you.
Keep your content light and bright
Unless you’re a very talented photographer/videographer then keep your content well lit.
Shooting in the dark creates low-quality images and it will put your audience off.
Shooting in well-lit, natural light is a fantastic way to keep your picture lit properly.
Use your perfect shots for your main profile, but for everything else there are stories.
Stories allow users to upload temporary content that is automatically deleted after 24 hours.
Use stories for daily updates, in-progress shots, and other content that you like but don’t feel is high enough quality for a permanent spot. Make sure you tag a location or hashtag in the majority of your shots as this content may be used in that location’s/hashtag’s story for the day – pushing your content to new users.
The easiest way to get comments on your content? Ask questions that need answers.
Avoid questions that can be answered with a yes or no, but rather require a more detailed response.
A good example of this would be, “What results have you seen from using Instagram to market your business?”
Simple is Better
Unless you have the resources and ability to be more complex, keep your edits simple.
Instagram has a really good set of editing tools, and there other free apps such as VSCO that will help you make edits too.
Overediting an image makes it lose credibility.
Unless you are or have access to, an experienced photographer then we really do recommend keeping it simple.
After that, it is a case of trial & error. See what works and what doesn’t and go from there.
If you’d like any help or advice with marketing your business on Instagram, or any other social media platform then call us on 01282 792568 or check out our Instagram page by clicking here.