Facebook has stepped up its game in stopping users who share pirated videos.
They acquired Source3 – a start-up that builds technology to detect intellectual property that has been shared by internet users without permission.
Facebook is acquiring both the technology and also at least some of the team behind Source3.
Facebook has had a lot of issues with pirated content in the past, and it has been two years since the company first announced “Rights Manager.”
Rights Manager is a technology that detects and removes video clips shared by people who don’t have rights to the video. YouTube offers something similar, though more advanced, called Content ID.
Facebook also added another option in April.
Leave the content up, and make money off the views that these pirates are generating for you.
Given the acquisition of Source3, it’s clear that Facebook hasn’t yet perfected its rights management technology.
Professional Video Content
The company would ultimately like to be home to lots of professionally produced video. Hence why it’s paying publishers and movie studios to make videos exclusively for the social network. If the social network can’t keep those videos from being pirated, creators won’t want to keep giving Facebook their videos.
“We’re excited to work with the Source3 team and learn from the expertise they’ve built in intellectual property, trademarks, and copyright,” a Facebook spokesperson said in a statement shared with Recode. “As always, we are focused on ensuring we serve our partners well.”
Clamping down on illegally shared videos is a big step for Facebook if they want to be seen as a fully-fledged video sharing platform. If they can surpass YouTube’s efforts, it will help them draw in top level producers.
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