The world of memes can be quite a daunting one. We’ve seen brands soar to new heights by changing up their tone of voice and opening the door to memes. But we’ve also seen companies crash and burn on social media. So should your business
10k seems to be the number to aim for on Instagram. Once your profile reaches 10k it unlocks the almighty swipe up feature in stories, allowing you to add direct links and drive traffic to your website. Also, a profile with a large number of
You may have spotted recently that we randomly generated some of our tweets. It didn’t go well. What is automation and how does it affect me? At present, social media automation is about using tools and software to streamline the workload of your social media
Social media has been a part of the way all businesses approach and interact with their marketplace for a long time. A relatively recent addition to a variety of social media platforms is the “Stories” feature. Stories offer your business an invaluable way of creating
If you are a marketing manager who is in charge of your organisation’s online presence, you are probably responsible for its social media accounts. Social media can be as easy, or as hard, as you make it. There is no way to automate every element
Social media is an invaluable tool in every business’ arsenal but it’s pointless if it doesn’t generate an ROI. Social media is a tool, and a tool is only as effective as the person using it. That means there are things you need to keep
Do you feel like you’re wasting your time on social media, instead of turning it into a powerful tool for your business? Social media isn’t just for fashion bloggers or travel companies. Facebook is currently the largest social media site in the world and has 2.6 billion
Twitter has 330 million monthly active users, and 145 million daily active users. The “Face With Tears of Joy” emoji is the most popular emoji on Twitter and has been used more than two billion times. Just the sheer volume of messages and how fast
Who are influencers and what do they do? Being an “influencer” isn’t really a job you can apply for. They’re people who have built huge followings, or very niche followings, on social media and can literally influence people’s opinions and purchasing decisions. They can get
What is the Digital Skills Gap? The digital landscape is growing, but it’s growing quicker than most can keep up with. The UK’s need for digital skills is struggling to keep up with it. Tech companies in the UK are struggling to find those who
