For business pages on Facebook, engagement and reach for posts has been seeing a gradual decline. The recent “business-punishing” algorithm shift could be to blame for this decline, but Facebook is trying to now help businesses claw back their engagement by introducing a set of
The popularity of vertical videos appears to have emerged somewhat suddenly, the new wave of vertical-video-accomodation now reaching YouTube. Vertical videos are optimised for viewers using mobile devices, which all major social media sites (Facebook, Twitter and Instagram) are most commonly visited through. Video content
Instagram has been rolling out a lot of recent updates, the latest of which is ‘IGTV’, both a new feature of Instagram and a stand-alone app. The Facebook-owned app’s community has hit one billion users after 8 years of first being launched, a milestone that
It’s been a few years since Instagram made the shift from chronology-based to algorithm-based timelines, and the Facebook-owned social media giant has taken to changing its algorithm once again. Their new algorithm is bigger and better than before, with one noted added benefit that all
Instagram is one of the most popular social media sites in the world. The platform has more than 800 million monthly active users, with half of all users visiting the site daily. With that in mind, there’s no question of if you should be using
Instagram have stepped up their stories game, and the latest innovation is a feature of their own imagining, and not something they stole from Snapchat, which makes a refreshing change. Blending stories and posts together, the new feature allows you to simultaneously (more or less)
The year is around half-way through, and it’s time to review your social media marketing strategy. Reviewing and keeping on top of your marketing and social media marketing strategies is important in staying ahead of your competitors, ensuring growth of followers and expansion of brand
Twitter could be adding a new feature, and it’s all about keeping your conversations private. Some users of the Android version of the app have reported that the social media platform is testing end-to-end encrypted direct messages. End-to-end encryption ensures that only the sender and
Facebook’s new facial recognition tool automatically tags people in photos, a tool that despite being branded as ‘unnerving’ by some, is actually being used for good. Missing Persons Action Network (MPAN), an Australian organisation dedicated to helping find missing people, are encouraging Facebook users to
Snapchat was released in September of 2011, only eleven months after Instagram’s release. In August of 2016, Instagram launched what was labelled as a “Snapchat rip-off” – their own Instagram Stories feature. Since Snapchat’s release, the popularity of the app surged, with 20 million photos
