Video content is one of the fastest-growing formats online right now and with good reason. If you’re not using video in your marketing, here are a few stats to highlight its importance. 81% of businesses use video as a marketing tool — up from 63%
Personalisation is set to be a key trend for social media marketing over the course of the coming year. The predicted popularity of personalisation comes from how well-received by consumers personalisation is, which is shown by the results of research carried out by Elipson that
With every new year comes a wave of new trends for marketing and digital marketing. Deciphering which trends are worth investing time and money in and which are simply passing fads can be difficult, but as a digital agency of social media experts and marketers,
Going viral is one of the best ways to garner quick publicity and reach a wide audience at once. This Christmas is all about brands trying to (and some successfully) go viral. John Lewis’ ‘Bohemian Rhapsody’ school play advert, released in September as a Christmas
Facebook is moving into the smart device market, with the help of Amazon’s Alexa. The social media giant is releasing the Portal and Portal+, hands-free video calling smart speaker devices. HOW THEY WORK The Portal video displays are hands-free smart speakers inbuilt with a special
Video lovers, rejoice! LinkedIn is making publishing videos to the business social media platform easier with a newly-announced Vimeo integration. The integration, which was announced on the 29th of October, will allow Vimeo users to simultaneously upload their videos to LinkedIn, as well as other
Instagram continues to keep users on their toes and phones firmly in palms with their near-constant tweaks and additional feature updates. The latest of said updates comes in the form of video chats that can now host up to six participants at one time. The
In 2016, Twitter made the switch from chronological timeline to a “best tweets first” algorithm. As with Instagram’s move away from chronology, not everyone was a fan of Twitter’s timeline change. But, for those who prefer their timelines chronological, Twitter is finally answering your prayers
For business pages on Facebook, engagement and reach for posts has been seeing a gradual decline. The recent “business-punishing” algorithm shift could be to blame for this decline, but Facebook is trying to now help businesses claw back their engagement by introducing a set of
The popularity of vertical videos appears to have emerged somewhat suddenly, the new wave of vertical-video-accomodation now reaching YouTube. Vertical videos are optimised for viewers using mobile devices, which all major social media sites (Facebook, Twitter and Instagram) are most commonly visited through. Video content
