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Category: Advice

How to streamline your social media workflow

How to streamline your social media workflow

If you are a marketing manager who is in charge of your organisation’s online presence, you are probably responsible for its social media accounts. Social media can be as easy, or as hard, as you make it. There is no way to automate every element

How to get the best ROI on social media

How to get the best ROI on social media

Social media is an invaluable tool in every business’ arsenal but it’s pointless if it doesn’t generate an ROI. Social media is a tool, and a tool is only as effective as the person using it. That means there are things you need to keep

The importance of SEO in 2021

The importance of SEO in 2021

Surely, in 2021, there’s little need to state just how important SEO is for any business. Ever since search engines became an everyday feature of our lives, companies and organisations have been trying to find ways to ensure their content, products and services feature highly

How To Market Like An Influencer!

How To Market Like An Influencer!

Who are influencers and what do they do? Being an “influencer” isn’t really a job you can apply for. They’re people who have built huge followings, or very niche followings, on social media and can literally influence people’s opinions and purchasing decisions. They can get

How to maximise social media for your business

How to maximise social media for your business

Social media isn’t just for big businesses. In this post, we’re going to showcase some of the small businesses that have made their names on social media. You’ll see how they’re using it to their advantage and what you can learn from them to maximise

Vertical vs Horizontal Video: Thinking Outside of the Box

Vertical vs Horizontal Video: Thinking Outside of the Box

It’s time to settle the age-old debate. Vertical vs horizontal video, which way should you film for social media? Every website has a different set of dimensions, rules and sizes for your content. If you’re wanting to post content across all platforms, it can get

The Rise of Video Marketing

The Rise of Video Marketing

Video content is one of the fastest-growing formats online right now and with good reason. If you’re not using video in your marketing, here are a few stats to highlight its importance. 81% of businesses use video as a marketing tool — up from 63%