Social media has been a part of the way all businesses approach and interact with their marketplace for a long time. A relatively recent addition to a variety of social media platforms is the “Stories” feature. Stories offer your business an invaluable way of creating
If you are a marketing manager who is in charge of your organisation’s online presence, you are probably responsible for its social media accounts. Social media can be as easy, or as hard, as you make it. There is no way to automate every element
Social media is an invaluable tool in every business’ arsenal but it’s pointless if it doesn’t generate an ROI. Social media is a tool, and a tool is only as effective as the person using it. That means there are things you need to keep
Surely, in 2021, there’s little need to state just how important SEO is for any business. Ever since search engines became an everyday feature of our lives, companies and organisations have been trying to find ways to ensure their content, products and services feature highly
Who are influencers and what do they do? Being an “influencer” isn’t really a job you can apply for. They’re people who have built huge followings, or very niche followings, on social media and can literally influence people’s opinions and purchasing decisions. They can get
We’ve all experienced the occasional nightmare client. There are a few different types. From the wanting to be super involved and checking every step to the ones that you’ve really got to chase. The one with a million and one amends to the ones who
LinkedIn is touted as the social media for business professionals. Which sounds fantastic – a go-to hub where you can meet other professional business people. Create virtual networks, form business relationships and it can be a fantastic tool for growing your business. During the lockdown,
Social media isn’t just for big businesses. In this post, we’re going to showcase some of the small businesses that have made their names on social media. You’ll see how they’re using it to their advantage and what you can learn from them to maximise
It’s time to settle the age-old debate. Vertical vs horizontal video, which way should you film for social media? Every website has a different set of dimensions, rules and sizes for your content. If you’re wanting to post content across all platforms, it can get
Video content is one of the fastest-growing formats online right now and with good reason. If you’re not using video in your marketing, here are a few stats to highlight its importance. 81% of businesses use video as a marketing tool — up from 63%
