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Burnley’s MP visits +24 to discuss digital skills agenda

+24 Marketing work with our clients on marketing strategy, digital marketing, website, software solutions and more recently IoT/R&D development.

Dave, our MD, recognised the urgent skills gap in these areas and founded a Level 3 digital marketing apprenticeship programme in partnership with Burnley College, called Project Digital. Since the first cohort 18 months ago, it has had over 30 students and 20 employers through its doors.

On Friday Burnley’s MP, Antony Higginbotham, visited +24 to find out more about the groundbreaking scheme.

When elected in December, Antony made it one of his pledges to turn Burnley into the North West leader in technology education. That means greater technology education so that the best place to launch a digital start-up, or high-tech manufacturing business, is here in Burnley.

Project Digital is designed to do exactly that – real world up to date training and experience, delivered by industry professionals, who have a passion for digital and current experience.

Recent and current vacancies include working for Lancashire Business View, Rossendale Council, Warrantywise and The Calico Group.

Dave and Antony had a great discussion about how important education is in this field, and the chance to learn these very valuable and current skills. The scheme itself is also providing employment and real world experience. The diversity of the employers coming forward shows how important digital skills are – many different sectors are requiring these new skills, not just agencies or marketing companies.

Since Burnley was named as a Top 16 Tech Town, the requirement for these roles is only set to increase in Pennine Lancashire, and with this relationship now formed we look to the help and support of Government where appropriate. UK government-commissioned research revealed that at least 82% of advertised openings require some level of digital skills.

Take a look at the Project Digital website –