Blog

22
May

Instagram Finishes Ripping Off Snapchat

If you weren’t already aware - Facebook and its sister brands have entered 2017 with a simple business plan. Take what made Snapchat popular, and plug it into their products. Instagram was the first…

18
May

Twitter Falls Behind ANOTHER Social Platform

Twitter’s struggles to maintain and grow its audience has been well documented. Snapchat now has more active users, Facebook has blown them out the water, and now they’ve fallen behind another…

09
May

Facebook To Launch Long Form Video Content

Facebook’s strength is its ability to garner attention from every angle.  Sometimes successfully, with products like Facebook Live, and sometimes less so with ideas like Facebook Stories. What's…

03
May

Content Marketing is a Long-Term Commitment, Not a Campaign

It takes someone 11 touch points to know, like, and trust you and before they are ready to buy. That's according to Google's Zero Moment of Truth. So it’s important to start building content…

02
May

Facebook & Google Make Up 20% of ALL Digital Advertising.

Digital advertising is starting to become a two-horse race. In the last 12 months, Google and Facebook attracted one-fifth of global advertising spend last year, nearly double the figure of five years…

26
Apr

What's the Point of Content Marketing?

Content marketing, love it or hate it? If you are not doing it already, it's worth considering because it’s become part of our lives now. It’s no longer about putting Facebook…

24
Apr

Twitter Testing Ways To Boost Best Content

There is a massive amount of content on Twitter. The issue is that given Twitter’s chronological news feed, a lot goes unnoticed.  So in response to this Twitter is trialing a way to surface…

19
Apr

Start Communicating

Social media can be incredibly powerful for businesses. However, old school face to face networking is still hugely important, even in the digital age. The two should definitely complement each…

17
Apr

Vacancies: We're looking for #techies!

Imagine being paid an extremely competitive Manchester salary… in an area where cost of living is significantly less. Imagine if that area had stunning countryside, fantastic restaurants, superb…

11
Apr

Who Is Your Ideal Customer?

Who exactly are you selling to? I was talking to a business owner at a local networking event the other week. I asked them who their ideal customer was and they said ‘anybody really.’ The…

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