I recently saw a woman walking down the street; hair all over, no make-up and obviously dressed in a hurry. Either side of this woman were two immaculately presented children, neatly plaited hair, frilly white socks, and shiny black shoes.
In her younger days this woman probably had her hair done once a week, nails painted, new clothes and felt great. Then, as she had children and they grew up, they became her priority.
Now, I am certainly not judging this woman. Some days, I am this woman!
This scenario made me think of how we take care of our own company’s appearance. In the early days of your business, were you eager to impress potential clients with a great website, logo and literature? Were you posting on Facebook and Twitter on a regular basis?
Have you now become so busy with your clients that you no longer have the time to take care of your own appearance?
Research has found that Britain’s SMEs are losing out on up to £122 billion in sales by neglecting their marketing. One of the main reasons for it is a lack of prioritisation. Many business owners juggle several different roles on a daily basis, with the study finding that buying stationery (35 per cent) is ahead of marketing (32 per cent) in their list of priorities.
The moral of the story is that sometimes you need to make time for our own business appearance as it will make a significant difference to your profitability, or maybe even your survival. If you want to have a chat about how we can help, please get in touch.