We recently spoke to our team about things you should never ask a graphic designer, and we found that the comments highlighted below are often common questions that appear in their day to day role.
‘I like it but can you just make it ‘pop’ more?’
Often design is so subjective that there is no right or wrong. It is widely open to interpretation.
When a designer starts a new project, they begin with the brief, notes and correspondences from previous meetings with the client. They begin looking at the colour theory, drawing up vision boards, pulling together colour palettes and swatches to help blend the design. This is based on the tone and outline of the project brief as well as the overall brand identity. Making it just pop a bit more can often lead to a whole redesign. For example, if you’re taking a soft Xanadu green and changing it to a standard box green, it’s going to have a whole effect on the project. The meaning, interpretation, mockups and designs might all need to be changed to reflect the new colour.
If you’re unsure of a design or a colour, it is best practice to mention this earlier rather than during the unveil. This will prove much more beneficial for both you (the client) and your graphic designer. It will allow them to work on different versions of the design by playing with different colours, rather than just cranking up the saturation on the original design.
‘Can you just make the logo bigger?’
We know that you’re proud of your business.
We know you love your company logo and you want to scream it from the rooftops. However, as graphic designers, we know what works aesthetically. Sometimes it’s not about making your logo purposely small but it becomes about how it will affect the design as a whole.
It’s more about orchestrating a whole design with a unique flow and feel than slapping a huge corporate logo on it. Sometimes subtly is better and a large logo can feel dominating and cheapen the overall project.
‘We’re still working on the content, can you design a draft?’
Time slips away from all of us. We understand it is important to have deadlines and the need to get the wheels in motion. When it comes to project management, it can be tricky to get on top of that. It’s frustrating when you’re working between departments and you’re waiting on people to finish their part.
Nevertheless, without content, a graphic designer is pretty stuck.
Say you’ve tasked them to design your new winter range leaflet: if you have not finalised what content is going in the leaflet, how will they know how much space to leave? How many words will it be? What aesthetic will work well based on the content?
Obviously, if you have the majority of the content, you can sometimes get away with it. However, if you happen to increase the content because of a new idea, it is back to square one for the designer.
‘You can just use the images/resources/logos from the site.’
The main issue with this is compression. If you’re telling your graphic designer to take the png file from your website for the new graphics they’re working on, they will end up with compressed, low-resolution images that won’t be fit for the project.
It is the same for images. Often, to increase a website’s load times, images are compressed before being uploaded. Therefore it is much better to send over the original files so you can have a glossy version for your new project. We want your design to look as good as it possibly can.
Speak to your graphic designer about the best way to optimise their workflow. It is best practice to collate your resources together in multiple formats and give the designer the choice of what works best for that particular project.
The common file formats are Adobe Illustrator (AI) source file and EPS.
‘Can you make one more amend please?’
We understand how your brand is very important to you and how you want it to be perfect. Graphic designers won’t mind doing the odd tweak here and there, it comes with the job. However, do make sure that you are 100% happy with the work before the final sign off.
A graphic designer will move on to their next project once the final sign off has been received. Therefore it may be tricky for them to pick a design back up a few weeks or months later if changes are required.
Communication is key to a successful graphic designer-client relationship. Graphic designers have the skills and knowledge to take your business and brands to another level if given the right working environment, and great communication will play a major part in the overall relationship.
If you’re looking for some incredible graphic work look no further than +24 Marketing. Your one-stop shop for all things creative.