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4 Reasons Your Business Needs a Bespoke CRM System

A little known, yet large part, of our business is our bespoke software development. Our team of techies have developed business-critical systems for brands such as AkzoNobel, Screwfix, and Polypipe. With that in mind, we’ve decided to shine a light on the web development and software support side of our business.

Our Experience

We’ve created bespoke software for clients of all size in a wide variety of sectors. These range from a cloud cashbook and ledger system for a local SME to a stock management system which has processed around 6 million line items (at the time of writing) for multi-billion pound and multinational companies. With systems currently deployed here in the UK and in Europe and more than 20 years experience, we use the latest technologies to improve your business’ efficiency and turn your dream into reality.

What is a CRM System?

Our first blog focuses on Customer Relationship Management (CRM) systems. For those who don’t know, a CRM system is a series of software and data applications that have been designed to compile information on your customers from your company’s various communication channels. All this works so that you can facilitate the smooth and efficient running of all your business processes, rapidly identify and resolve customer queries, and promote business unity across all aspects of your company. Everything from lead generation to customer feedback can be covered in a CRM system.

Here are four key reasons why it’s time you integrated a bespoke CRM system into your business:

1. Increased Efficiency

By far and away, one of the main benefits of choosing a bespoke CRM system for your business is the impact that it will have on your staff’s productivity, which of course leads to increased overall efficiency levels.

Increased efficiency in processing customer queries and seizing marketing opportunities can greatly improve the speed at which your business can secure leads from new and existing consumers.

Implementing a CRM system that can run autonomously allows your staff to spend less time on data entry and resolving administration errors; leaving them free to do work that will actually make money.

2. Effective Marketing Strategies

By implementing a bespoke CRM, you have the potential to access a broad spectrum of customer data. This will enable you to create more effective marketing campaigns for your key consumers. If you know the standard age bracket, gender, buying patterns and interests of your customers, you will be able to identify where your target market’s attention is and create promotional campaigns which are relevant to their previous purchases.

3. Better Customer Support

Regardless of the size or style of your business, providing excellent customer service is the lifeblood of every business. By integrating a bespoke CRM system you’ll have the ability to accurately log every single customer interaction your company faces. Without the hassle or logistical complications of a generic set up, you’ll be left with a clear channel of communication between your staff and your consumers.

4. Trackable Results

CRM systems allow you to track as much or as little of your business as you’d like, from your sales figures for individual customers to the effectiveness of specific marketing strategies. Having this wealth of customer records and sales data within one unified system allows a truly seamless customer management and data sharing system for your entire company.

As an example, your CRM setup can track everything from the marketing campaign that attracted a customer, the lead details of the said customer, and that customer’s journey from lead to conversion. Post conversion, a system could also record what they bought and whether there is room for up-selling down the line, the customer’s feedback and satisfaction levels, and any customer support required.

If you’d like to chat with someone about how we can help with your web development or bespoke software creation then call us on 01282 792568, or email us at info@24marketing.co.uk.