I’m a huge believer in video with it being where people’s attention is right now. It has the ability to capture true engagement from audiences whilst also being brilliantly integrated into every social media platform.
However, it can be a lot of work – and kit can be expensive, so here’s a list of 3 brilliant video apps that you can use to create and edit your clips on your phone.
1. Cinamatic – iOS Only
This is more for those who want to get a little more complex in their shots. Cinamatic allows you to unlock the full potential of your iPhone camera by letting you adjust things like shutter speed, exposure, white balance etc. It also has its own set of filters you can layer over the top.
If you’re stuck shooting in a room that your iPhone struggles in then this is the app for you.
Most Android phones these days already allow you to use “Pro Mode” – allowing you to do the same things as Cinamatic.
2. Adobe Premiere Clip
The desktop Adobe Premiere Pro is widely used by a lot of professional standard editors (myself included). However, you can now harness the basic Premiere functions on your phone.
If you’re an editing novice, then you can select the automatic setting which will edit your clip(s) to a soundtrack of your choice. All you need to do is select the clips, video length, and music. Whilst this makes things very simple, it is a lottery as to what Adobe decides should and shouldn’t be cut out.
There is also a freeform mode if you fancy taking total control. Be aware, Adobe’s branding appears after your video ends. Really not the end of the world but if you’re picky you can always trim it off.
If you feel that your videos need a little life injected into them, then this is the app for you. It’s super simple to use; you can record video straight on the app, add filters, music, and text without having to sweat. You are limited to 30-second clips, so it’s perfect for Twitter and Instagram videos but not for longer form edits.
I really hate apps that add watermarks, which Alive does, however, it’s very inconspicuous and in my opinion the pros of the app far outway the cons of the watermark.
There are dozens of other video and editing apps out on the market, and our best recommendation is to play around with them and see what works best for you.
If you’d like any advice on video production for your social media content then email us at firstname.lastname@example.org.